This Privacy Policy applies to PRITCH websites located at https://pritchlondon.com/ (the "Sites"). The Sites shall be collectively referred to as the "Services." In this document, "we", "our" and "us" refer to PRITCH, and "you", "your" "user," mean users of the Services.

For the purpose of the General Data Protection Regulation (GDPR), the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and any other applicable privacy laws, the data controller is PRITCH Leather Limited of Unit 118, Buspace Studio, Conlan Street, W10 5AP, London, United Kingdom.

2.1 We process the following categories of your personal data when it is necessary for the performance of a contract between you and us:

• your salutation
• first and last name
• email address
• delivery and billing address
• telephone number
• payment card details, and
• site login details.

2.2 We will also process the following categories of data for the purposes of our legitimate interests:

• fraud screening and prevention purposes; and/or
• for record keeping purposes.

3.1 We process the following categories of data for marketing purposes if we have a legitimate interest or when you give us your consent:

• email address, name and gender;
• how you have reached our digital platform and the internet protocol (IP) address you have used;
• your login information;
• browser type and version;
• plug-in, operating system and platform;
• the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time);
• products you viewed or searched for;
• page response times;
• download errors;
• length of visits to certain pages;
• page interaction information (such as scrolling, clicks, and mouse-overs);
• methods used to browse away from the page; and
• any phone number used to call Customer Experience.

3.2 We use your data for the following marketing purposes:

• to enable us to administer any competitions or other offers/promotions which you enter into;
• to communicate with you in the event that any products or services you have requested are back in stock or unavailable;
• to communicate with you in the event that you have abandoned your online basket;
• to carry out market research so that we can improve the products and services we offer;
• to track your activity on our digital platforms;
• to create an individual profile for you so that we can understand and respect your preferences;
• to personalise and improve your experience on our digital platforms;
• to personalise and/or tailor any communications that we may send you;
• for profiling purposes to enable us to personalise and/or tailor any marketing communications that you consented to receive from us;
• to segment, test, analyse and model your details; and/or
• social media targeting.

3.3 We may collect some of your information using automatic data collection technologies as you navigate through and interact with the Services. This may include certain information about your equipment, browsing actions and patterns, including:

• IP address;
• login information;
• browser type and version;
• time zone setting;
• location;
• operating system and platform;
• products viewed, searched for or purchased;
• page response times;
• download errors;
• length of visit to certain pages;
• page interaction (scrolling, clicks, mouse-overs); and
• methods used to browse away from the page.

3.4 We may also participate in Facebook's Custom Audience service from time to time. This service enables us to display to you personalised advertisements when you visit Facebook’s social media platforms. It works by converting your email address to a unique number that Facebook uses to match to unique numbers that Facebook generates from email addresses of its users. Where we use Facebook Custom Audiences, we will only include you if you have consented to receive marketing from us.

For the purposes of this Privacy Policy, “Affiliates” means entities directly or indirectly controlled by or under common control with us. Third parties acting on our behalf including our business partners or our Affiliates may use cookies, web beacons or other automatic data collection technologies:

• to help us measure and determine how visitors use our Sites and the effectiveness of our Sites;
• to help us improve and optimise the products and services we or our business partners or Affiliates offer;
• to collect your non-personally identifiable information regarding your online behaviour to provide you with targeted advertisements.

At PRITCH, we partner with Rakuten Advertising, who may collect personal information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads for a variety of purposes, such as personalisation of offers or advertisements, analytics about how you engage with websites or ads and other commercial purposes. For more information about the collection, use and sale of your personal data and your rights, please check the service policy and request form. 

We may use the information we collect about you to influence our broader product decisions in the future, including product designs and inventory.

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

5.1 We may need to disclose your personal data to our Business partners, suppliers, and sub-contractors as follows:

• your delivery address and telephone number to our partner courier companies;
• certain personal information to third party payment management companies to enable them to verify your credit or debit card details;
• advertisers and advertising networks that require the data to select and serve relevant adverts to you and others;
• analytics and search engine providers that assist us in the improvement and optimisation of our products, Sites and Services;
• personal information to business partners that assist us with our marketing efforts;
• Legal insurers; and
• Selected third party vendors who help us to operate our website and our business are permitted to access and use your information for the purposes of performing services for us, or to comply with applicable legal requirements.

5.2 We may also disclose your personal information to third parties:

• if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, subpoena or court order or in order to enforce or apply our Terms & Conditions and other agreements.
• if we believe in good faith that the disclosure of information is necessary to: prevent imminent physical harm or financial loss to you or us; prevent or report suspected illegal activity; protect anyone's rights, property, or safety; and/or
• if you otherwise consent or direct us to share your information with third parties.

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers, business partners or Affiliates. Such parties may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

We use cyber security best practices to prevent unauthorised access to, and use or disclosure of, your personal information. All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL/TLS technology and card data are processed by PCI compliant payment providers.

You can help protect your online personal data by following these safety tips:

• always log out and close the browser when you complete an online session, if using a public computer;
• keep passwords private – remember, anybody who knows your password could access your account;
• use a combination of letter and numbers when creating a password – do not use dictionary words, your name, email address or other personal information that can be easily obtained;
• frequently change your password;
• avoid using the same password for multiple online accounts;
• use virus protection software and keep it up to date; and
• notify us immediately if there has been, or you suspect there has been, unauthorised use of your password or account.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Sites, you are responsible for keeping this password confidential. You must not share your password with anyone.

You are free to withdraw your consent and opt out of receiving marketing emails from PRITCH by following the instructions in any marketing email you receive, or by emailing us at info@pritchlondon.com.

Please note that if you do opt out, it may take a few days to process your request and that you may continue to receive promotional or marketing materials during this time. Opting out will not preclude us from sending you other types of non-promotional messages, such as emails confirming transactions or abandoned basket emails.

You have an option to correct and update your account information when you are logged into your account.

You have a right to access, rectify or erase personal data we hold about you. You also have a right to restrict processing of your personal data, right to object to profiling for marketing purposes and right to data portability. If you are the customer and you would like to find out more about your rights or exercise your rights, please email us at info@pritchlondon.com.

Alternatively, you can write to us:
PRITCH LEATHER LIMITED
Unit 118, Buspace Studio, Conlan Street, W10 5AP, London, UK.

We will provide information to you free of charge and we aim to respond to you within 30 days.

9.1 By submitting your email address during any private sale registration process at PRITCH, you are affirming your agreement with our Privacy Policy and Terms and Conditions. Additionally, this submission enrolls you in receiving our email notifications. These notifications are an essential part of your experience with PRITCH, designed to keep you informed and engaged. They include, but are not limited to:

• Sales Offers: Exclusive access to special sales and promotions.
• Event Invitations: Invitations to private events and exclusive gatherings.
• Product Updates: Information on the latest additions to our product lines.
• New Collection Alerts: Announcements regarding the launch of new collections.
• Company News: Updates and news about PRITCH's activities and milestones.

Should you choose to, you have the option to unsubscribe from these communications at any time, following the simple process outlined in each email.

This Cookie Policy is issued by PRITCH LEATHER Limited (referred to as “PRITCH”, “we”, “us” and “our”) and provides you with information on how we use cookies and similar technologies on our websites (“Our Sites”). The information set out in this Cookie Policy is in addition to our privacy notice, which provides information on how we use personal data.

Please read the Cookie Policy carefully for more details about the information we collect when you use our Sites.

A cookie is a small file of letters and numbers that we store on your browser or device if you agree. This cookie is a unique identifier or information cache which is used to send information to the party that has placed the cookie. The cookie may be placed by us, or an authorised third party. For more information on what cookies are and how they operate, please visit this page.

3.1 Strictly Necessary Cookies

These are cookies that are required for the operation of our Sites. They include, for example, cookies that enable you to log into secure areas of our Sites or use a shopping cart.

These cookies do not process personal data as they do not identify you as an individual. If you disable these cookies, you will not be able to utilise the features of the services provided via our Sites.

3.2 Analytical/Performance Cookies

They allow us to recognise and count the number of visitors and to see how visitors move around our Sites when they are using them. This helps us to improve the way the Sites work, for example, by ensuring that users are finding what they are looking for easily.

All data collected by these cookies are aggregated anonymously.

3.3 Functionality Cookies

These are used to recognise you when you return to our Sites. This enables us to personalise our content for you, greet you by name and remember your preferences - for example, your choice of language or region.

The data these cookies collect may include personal data that you have provided and disclosed, such as your username or profile. Not allowing these cookies may affect the performance and functionality of the Sites and may restrict access to content on the Sites.

3.4 Targeting Cookies

These cookies record your visit to our Sites, the pages you have visited and the links you have followed. We will use this information to make our Sites and the advertising displayed on them more relevant to your interests. We may also share this information with third parties for this purpose.

These cookies usually track Site users via their IP address so may collect some personal data about you.